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#GayIsOk – Lush vill uppmärksamma HBTQ-personers rättigheter

29 juli, 2015
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#GayIsOk – Lush vill uppmärksamma HBTQ-personers rättigheter
Foto: Lush

Foto: Lush

Kosmetikatillverkaren Lush har nyligen lanserat en kampanj vars syfte är att uppmärksamma och visa stöd för världens homo-, bi- och transsexuella.

I anslutning till kampanjen har Lush Cosmetics – utöver sitt tydliga budskap – tillverkat en unik HBTQ-inspirerad tvål som de kommer sälja i välgörenhetssyfte.

– Vi vill visa att det finns miljontals människor i världen som är helt okej med HBTQ-personer, skriver Lush på sin hemsida.

Hashtags och selfies

Den HBTQ-inspirerade tvålen är redan ute till försäljning, och vill vara med och stödja välgörenheten så kan man köpa tvålen på deras hemsida eller i närmsta Lush-butik. Intäkterna kommer gå till olika HBTQ-organisationer som kämpar för mänskliga rättigheter.

Men insamlingen är inte det enda syftet med kampanjen. Tanken är att kunden ska ta en tydlig selfiebild så att budskapet #GayIsOk också syns. Därefter bör bilden laddas upp i sociala medier.

Gaybladet Nyheter

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